|About J. Ellis Apartment Locators
|J. Ellis Apartment Locators
was "born" in 1984 to fill a huge void in the apartment
locator business. The founder, Rick Ellis, observed a significant
lack of professionalism and expertise in locating at that time.
Rather than a client-centered approach, most locators seemed
to be using cheesy and manipulative sales techniques to simply
get them their next commission. The apartment rental clients'
real needs and concerns were not considered.
The apartment locator business has thankfully changed and improved
since the mid 80's and J. Ellis Apartment Locators has been
the industry leader in providing friendly, professional and
client-centered service to apartment renters for over 23 years.
We start by focusing on your rental needs and fully understanding
your situation. Only then do we use your rental criteria to
search for the apartment communities that best meet your expectations
and budget. Finally, we provide you with several options of
which to choose. We don't tell you at which community to lease;
we just eliminate the hundreds of properties that do not meet
your needs. Then you make your own decision.
|In the Beginning
|North Irving - Our First
Our original office on Beltline Rd. in North Irving opened on
January 17, 1985 and remains the largest and busiest locator
service in that area. We worked with no heat for the first few
weeks in business because of complications getting a gas line
to the space. Yet that first office became profitable in March,
the third month of business. Customers appreciated our professional
approach and our hands on knowledge of the apartment communities.
Because the owner of J. Ellis had extensive apartment management
experience, he already had established deep roots and lasting
relationships with many of the property owners. He knew the
best rental values and the most professional management available.
Even today, J. Ellis Apartment Locators is the locator service
considered most knowledgeable and professional by the apartment
communities and management companies throughout the Dallas/Fort
North Irving Office Doubles
J. Ellis was an immediate success and our business growth required
more space within the first 18 months. In 1987, we doubled our
size taking on the adjoining space and creating the office configuration
used today in the North Irving / Beltline Road location. Additional
growth required us to relocate our corporate office and accounting
folks in 1989 to allow room for our ten J. Ellis locators to
properly assist their clients.
Our North Irving office is still Irving's largest and most diverse
apartment locator service. Through the years, we have helped
thousands of individuals find the right place to live. And today
we have clients who are returning to use our FREE service for
the third, fourth and fifth time. These customers who continue
returning to J. Ellis to find their next apartment home validates
the focus and philosophy of the way we do business. These repeat
customers are perhaps the most gratifying aspect of our business.
|Three More Locator Offices
Over the next three years J. Ellis Apartment Locators added
three additional locations to meet the growing demand of our
- Located on North Collins near Green Oaks, this office allowed
J. Ellis to extend our influence throughout Arlington, the Mid-Cities,
Fort Worth, and the entire Tarrant County.
Dallas - This Trinity Mills at Midway office gave J.
Ellis access to the high growth North Dallas Parkway corridor.
This area of Dallas was the apartment developers' choice location
at the time and thousands of apartment units were under construction.
1989/Northeast Dallas - Our Skillman at LBJ Freeway office gave
us better access to our clients looking to locate in the Central
Expressway corridor, Downtown Dallas, Garland, Mesquite, and
the East Dallas neighborhoods.
J. Ellis Successes
Our success and growth did not go unnoticed by the multi-family
industry. In 1989 a major Dallas based apartment developer approached
J. Ellis with an offer we could not refuse. Their initiative
to diversify their business model included the acquisition of
other apartment industry related companies. This developer recognized
J. Ellis as the leader in apartment locating in the Dallas/Fort
Worth Metroplex and pursued us with enough passion and money
to get our attention! Three of the four J. Ellis offices were
sold and we signed non-compete agreements allowing us to operate
only our single Irving location.
For several years thereafter J. Ellis operated only its original
Beltline Road location in North Irving. Though legal agreements
prevented us from adding locations, we stayed busy and focused
on developing our long-term relationships with the Dallas/Fort
Worth Apartment Communities, the developers, and the property
management companies. We also used this time to take the logical
but dramatic step into the next level of technology. It was
time for J. Ellis to get wired!
J. Ellis Leads
the Way In Technology
A chance meeting in Orlando, Florida led us to the nation's
most technologically advanced apartment locating company. Apartment
Hunters, Florida's largest with eight offices in Orlando, Tampa,
and Gainesville, agreed to license their unique and revolutionary
"KWIK Find" locator software to J. Ellis and its current
and future offices. We remain the only company in the nation
who is licensed to use this remarkable software and J. Ellis
clients continue to benefit from its customer-friendly features.
Our commitment to technology creates many advantages to all
J. Ellis clientele as apartment information becomes available
in most any format and source. Your J. Ellis Relocation Professional
can deliver your apartment info via fax, mail, hand delivery,
or the Internet. Yet we will never allow technology to come
between our goals of providing the very best in personal, friendly
There We "Grow" Again!
With systems and technology ready for the future, we again identified
new office locations to meet the growing demand of the choosey
and discriminating apartment renter. It became obvious that
the "new" growth area for apartment residents was
to the north in Las Colinas/Valley Ranch and into Denton County.
So J. Ellis Apartment Locators headed north!
Colinas Apartment Locators - We were forced to consider
the growing needs of our corporate customers in the"3rd
Downtown" business Mecca of Las Colinas. So in '94 we acquired
a prime retail location in the heart of Las Colinas. Previously
an office for another apartment locator company, this new location
at the southwest corner of MacArthur and Walnut Hill Lane gave
us immediate exposure and traffic.
Apartment Locators" was the name given to this special
niche office. Given its location and its close proximity to
the North Irving J. Ellis office, we believed the Las Colinas
moniker was most appropriate for what has become our executive
and corporate housing specialty office.
- North Dallas real estate development continues to race up
I-35 toward Denton as this area expands into one of the DFW
Metroplex’s most desirable places to reside. Our research
identified Lewisville, a fast growth, upscale, family-oriented
suburb, as the perfect location for our next office. With its
many new luxury apartment communities the Lewisville/Flower
Mound area and surrounding suburbs Southeast Denton County has
also become the relocation choice of many major employers.
Our Lewisville office is minutes from the Dallas/Fort Worth
International Airport and a short 30-minute commute to downtown
Dallas. This office also serves the Las Colinas/Freeport Business
area as well as the new Highway 121 and the new George Bush
Freeway (191) corridors.
|About the Owner
|Rick Ellis, CPM, Broker/Owner
Since 1980, Mr. Ellis has been involved in the management and
operation of apartments and other residential rental real estate,
handling a portfolio as large as 6,000 units in four major markets.
In addition to his management experience, he is also recognized
as an industry expert in apartment marketing, property positioning,
and evaluation of rental markets and sub-markets throughout
the country. A strong public speaker, Mr. Ellis makes hundreds
of presentations each year on topics from basic apartment leasing
and resident retention to the "Economics of Apartments."
His ongoing consulting contracts include national and regional
management companies and several Dallas-based REITs with nationwide
Mr. Ellis received a Bachelor of Science in 1977 and Masters
of Art in 1979 from Abilene Christian University, Abilene, Texas.
He holds the Certified Property Manager (CPM) designation from
the Institute of Real Estate Management. EPMS has earned the
prestigious Accredited Management Organization (AMO) designation
from that same association. Mr. Ellis is a licensed Real Estate
Broker in Texas as well as an Eagle Scout.
The J. Ellis locator agents are ready to serve our on-site friends
and rental clients seven days a week from four convenient locations
around the DFW Metroplex. Our 22 friendly and experienced locator
professionals do not view the apartment on-site people as simply
"customers" or our rental clients as simply the "next
commission". These hardworking site-level professionals
and rental prospects are truly "partners". Without
them there would be no J. Ellis Apartment Locators, and we know
The owner, Rick Ellis, has maintained the original company mission:
to be the kind of locator service that works in concert with
the many on-site professionals throughout the Dallas/Fort Worth
Metroplex. At J. Ellis we know who the real customer is!
Locating is a tough business, and only truly people-oriented
locators with comprehensive product knowledge can be successful.
J. Ellis is fortunate to work with some of the finest locator
agents in the DFW Metroplex and salutes its current team of
locator professionals for their contributions to its success.
An apartment locator service is only as good as its locators.
For that reason J. Ellis is very good!
|Our Locating Philosophy
|Our goal at J. Ellis is to work
with each individual apartment community, consider its unique
needs and leasing requirements, and refer only rental prospects
that fit their criteria. If J. Ellis does its work correctly,
the referral arrives at the property "pre-qualified"
and already motivated to lease. This way everyone wins.
|The J. Ellis Apartment Locator
|At J. Ellis we believe "Production
is King!" J. Ellis locator agents use their unique and
exclusive "Dallas/Fort Worth Kwik Find" locator software
that allows prospects to view both floor plans and pictures
of the communities on each locator's personal computer monitor.
This same technology creates personal, customized Moving Books
for our rental clients.
Every J. Ellis locator agent is also provided their own computer,
e-mail address, and static DSL Internet connection to keep them
a step ahead of the competition.
If you're interested in joining the J. Ellis Apartment Locators
team or in exploring the exciting field of apartment locating,
Rick Ellis, Broker/Owner
J. Ellis Apartment Locators